Digital Marketing  - Professional Program 

                                        

Digital Marketing Professional Program for Students or Job Seekers                      

This program is designed to equip those who are looking to start their career in Digital Marketing, and want to be able to be gain hands-on experience and knowledge of all the constitutes of Digital Marketing. You will learn the tools and theory to develop know-how and  experience, which will allow you  carry out all generalist functions in a Digital Marketing role.

Sign up to try out the online module for Free!

Avail Trial Offer : 1st Month - 75% OFF

Program Details

Certificate Awarded (on completion ) :  Certificate of Excellence - Digital Marketing Professional Program

Assessment :  Project Completion and Final Presentation


Courses as part of the Program:

 

Digital Marketing –  Introduction

o  Digital Landscape

o  Digital Marketing and how it fits in your overall Marketing

o  Business Objectives, Goals and Measurement

o  Digital Thinking – Systems Paradigm


CRM & CMS, Measurement and Reporting

o  Customer Relationship Management (CRM) Tools

Zoho/Agile CRM

o  Content Management System (CMS)

Wordpress

o  Search Engine Optimization 

 

 Paid Advertising : Search, Display & Social

o  Advertising on Google – Search & Display

o  Advertising on Facebook

o  Campaigns & its measurement

 

Content Marketing , Online Design and Video

o  Content Planning and Reporting

o  Content and SEO

o  Online Design and Video Basics

 

Digital Analytics : Google Analytics

o  Google Analytics – implementation and measurement

o  Reporting

o  Google Tag Manager





Duration    

17 weeks part-time

Total Hours

102 

Delivery    

Instructor-led & online

Cost

$325 per month

Total Seats per Batch    

10

Next Start Date  

November 14, 2020