Digital Marketing Learning Objectives
Not a "one size fits all" solution
As a current student /professional in the field of Marketing you are interested in starting a career in Digital Marketing .
You not only want to understand the concepts but also be able to learn and use the tools which will enable you to create, measure, optimize and report on your campaigns across all your Digital Marketing initiatives. Moreover, you need to work within some known parameters to help you build a structure for optimal learning. Your learning should emphasize on what the market needs and the prospective employers seek.
Learning concepts, theory and tools and then applying them practically is what you need to instill all the new information that you will acquire . Working on real / live projects and dealing with real business problems will not only develop your skills but also provide you with much needed starter experience. Once on your first job, you want to be able to not only perform your duties but also deliver results.
As a business owner or a manager who is managing an external /internal team, your primary learning objective is to understand Digital Marketing and how to apply it to your business. You want to be able to understand how to leverage Digital Marketing to grow your business. You want to learn about the larger impact of digital transformation that will be brought about as a result of your new investment in the practice. A Business owner also needs to learn about the process that connects different pieces of Digital Marketing
to provide an integrated view of ROI. In addition, as the driver of the business, you want to be able to evaluate what kind of technology, processes and people to use, to enable your business to perform seamlessly and deliver the results consistently. In the end, you seek profitability and the ability to generate a best possible return on your investment.
For a Business Owner / Manager
A program that caters to your learning needs. Instructor -led and Case-study driven course, easy paced with 12 classes spread across 4-weeks.
Hands on Learning via Case Study
24 hrs program across 4 weeks
- Review Essential Digital Tools and Processes
Identifying & Evaluating Opportunity
Measuring Digital Marketing Performance
Optimizing Digital Landscape
For a Student or Job-Seeker
An immersive program that builds your expertise from the ground up. This hands-on program is instructor led and delivered part-time (online &/or at-location) and prepares you, with classes spread 3 days a week, across 17 weeks.
- Hands-on immersive learning
- 102 hrs instructor led/online learning across 17 weeks
- Getting trained on tools
- Content Management Systems
- Customer Relationship Management System
- Design and Video Basics
- Content Marketing
- Google Search Marketing and Facebook Advertising
- Google Analytics
Our Why
THE MOTIVATION
"It was 1999 and I moved from India to USA for my first job in Digital Marketing. It was there, at this Digital Agency ( then known as Beyond Interactive and acquired by Medicom), that I received my best induction training that allowed me to seamlessly integrate within an organization and learn a new stream of marketing and processes that I had no prior experience or background in. Looking back I realize, If there is one thing that helped me and so many others to jumpstart their career in Digital Marketing : it was a result of the ongoing training and learning provided at the start of my career at BI ( Beyond interactive was fondly called that) . The training recieved at the organization, formed the basis of success not only for the organization but also for many of its employees and served them throughout rest of their lives. I guess its time to give back what I got.
Amit Kumar - Founder, course developer & instructor
REVIEW
Great way to start learning Digital Marketing, understanding the current broader market perspective before narrowing down to the specifics. I am confident that this will allow students to quickly learn and develop the basics and apply it to whatever they eventually choose to do. The growth of tech has definitely made it imperative to understand its pervasiveness throughout todays Digital Marketing activities.
Karunesh Bajaj
Head of Marketing and Exports - ITD, ITC Limited
REVIEW
What a good way to learn and get job-ready! Takes me back to my starting out days at BI and how my training at Beyond Interactive helped me to quickly grasp new subject and take reins of a new department. Grasping the basics that leads to learning the tools that integrate marketing with technology and data, sounds like a perfect solution for our dynamic world. Perfect way for a compact and useful learning – for both students as well as those running their own show.
Vardaan Vasisht
Co-Founder, HookLogic Inc
Our programs
Part-time, instructor-led, customized to your needs & outcome driven
Digital Marketing - Business Owners Program :
This part-time 4- week certificate course is designed for Owner or Business Manager , who have financial responsibility and want to leverage Digital Marketing for their business.
- Hands on Learning via Case Study
- Required Essential Digital Tools and Processes
- How to Identify & Evaluate Opportunity
- Measure and Evaluate Performance of your Digital Marketing
- Optimizing your Digital Landscape
Digital Marketing – Professional Program
This is an extensive hands -on 17 week part-time course, best suited for students who are looking to start a career in Digital Marketing. During the course, you will cover the breadth of Digital Marketing framework, processes and tactics and learn how to best utilize them to maximize your gains.
- Digital Marketing – Getting trained on tools
- Content Management Systems and Customer Relationship Management Systems
- Design and Video Basics
- Content Marketing
- Google Search Marketing and Facebook Advertising
- Google Analytics